According to Podium, nearly 80% of people have a social media profile. If you want to reach out to as many people as possible, Facebook is the place where you can do it. Whether it is for business purposes or for personal advertisement, there are a couple of ways in which you can make your Facebook posts more engaging to others and receive more responses.
Ask Questions
The easiest way to engage your audience is to ask questions. Fill-in-the-blank posts also fall into this category as they actively engage the readers in your post. Everybody likes to be personally invited to express their own opinion and give suggestions. This makes them feel heard and seen as well. You can ask survey-like questions or anything that lets the readers fill in the blanks of something that pertains specifically to a part of their character. You will be surprised by how many people get involved.
Keep Posts Simple
Evidence shows that writing shorter posts typically generates more engagement. Plus, writing short and engaging Facebook posts is usually the best way to catch your audience’s attention. People tend to be pushed away by long posts that have too many links, videos, and photos. Every situation is different, and targeting your fans with small but on-the-point updates ensures that more people will keep following you.
Keep on Posting
You have to be persistent and regular with your posts. This could mean a daily post, or a regular weekly scheduled post. The point is that you need to be seen a predictable and professional. The personality and voice of your content should be consistent and be something that your followers are already familiar with.
Share Content Posted by Others
The new model of success on the internet and social media is all about being social. This means sharing and creating relationships with others. Whenever you find people who have useful information or content, do not hesitate to share it on your site and give credit to them. This will boost your own popularity on social media.
Give an Insider Peek
In an internet environment where everything is often sterile and impersonal, it is an asset to give an insider peek into some elements of your real personal or business life, even if it has nothing to do with what you are offering or promoting. It could be pictures of things that are around you daily, the town where you live, or just places that you visit.
Have Fun
Whatever you do, don’t forget to have fun in the process. After all, this is a great opportunity to personally interact with your target audience on social media. When you are enjoying yourself, others will want to follow you, and you will naturally receive more social media recognition. Get started by requesting a FREE digital marketing audit from Outreach IT today!